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How Much Should I Charge for My Embroidery Services?

If you have a passion for embroidery, turning it into a business can be a fulfilling and profitable venture. However, one of the most challenging aspects of running an embroidery business is determining the right price to charge for your services. Setting the right price is crucial because charging too much can drive potential customers away, while charging too little can lead to financial loss. In this article, we'll explore the factors that affect pricing in embroidery services and provide tips to help you determine how much to charge for your work. *WARNING: I do not provide a dollar amount in this post*

Factors to Consider When Pricing Embroidery Services

1. Cost of Materials

The cost of materials, such as thread, fabric, and stabilizer, should be factored into the pricing of your embroidery services. It's essential to keep track of the amount of materials used in each project to accurately determine the total cost of materials.

2. Time and Labor

The time and labor required to complete an embroidery project are significant factors in determining the price. You should consider the complexity of the design, the number of stitches, and the time it takes to complete the project when setting your prices.

3. Overhead Costs

Overhead costs, such as rent, utilities, and equipment maintenance, should also be factored into your pricing. These costs are essential to consider as they impact your business's profitability.

4. Competitor Pricing

Researching the pricing of your competitors is also an essential factor when determining the price for your embroidery services. It's important to understand the average price range in your area and adjust your prices accordingly.

Tips for Determining Embroidery Pricing

1. Calculate Your Cost of Goods Sold (COGS)

Calculating your COGS is an important step in determining your embroidery pricing. COGS includes the cost of materials and the labor required to complete the project. To calculate COGS, add the cost of materials to the total number of hours worked on the project multiplied by your hourly rate.

2. Set a Fair Hourly Rate

Setting a fair hourly rate is essential when determining your embroidery pricing. Consider your experience, skills, and the complexity of the design when setting your hourly rate. It's important to remember that your hourly rate should cover your time and labor as well as overhead costs.

3. Consider Your Profit Margin

When determining embroidery pricing, it's important to consider your desired profit margin. A profit margin of 20-30% is generally recommended, but it's essential to adjust your profit margin based on your business's unique needs.

4. Don't Undervalue Your Work

It's crucial not to undervalue your embroidery services, even if you're just starting. Offering prices that are too low can drive away potential customers and give the impression that your work is of low quality. It's important to price your work fairly based on the value you provide.

5. Offer Different Pricing Packages

Offering different pricing packages can be an effective way to cater to different types of customers. For example, you can offer a basic package for simple designs and a premium package for more complex designs.


In conclusion, setting the right price for your embroidery services requires careful consideration of various factors. By calculating your COGS, setting a fair hourly rate, considering your profit margin, and offering different pricing packages, you can determine prices that are fair and profitable for your business. Don't undervalue your work, and don't be afraid to adjust your prices as needed to ensure that your business remains competitive and profitable.


  1. How do I calculate my hourly rate for embroidery services?

    1. To calculate your hourly rate for embroidery services, consider your experience, skills, and the complexity of the design. Divide your desired annual income by the number of hours you plan to work per year to determine your base hourly rate. Adjust this rate based on the factors mentioned above.

  2. Can I charge different prices for different types of embroidery projects?

    1. Yes, offering different pricing packages for different types of embroidery projects can be an effective way to cater to different customers. For example, you can charge a higher rate for custom designs or designs with intricate details.

  3. Should I include overhead costs in my pricing?

    1. Yes, it's important to include overhead costs in your pricing to ensure that your prices cover your business's total costs and provide a reasonable profit margin.

  4. How do I know if I'm pricing my work too high?

    1. If you're having trouble finding customers or receiving negative feedback on your prices, it's possible that you're pricing your work too high. You can research competitor pricing and adjust your prices accordingly.

  5. Is it better to charge per hour or per project for embroidery services?

    1. It depends on the project and the customer's preferences. Charging per hour can be beneficial for projects with varying levels of complexity, while charging per project can be more straightforward for customers who prefer a set price. You can offer both options and let the customer choose.

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